What is Lead Generation?

Lead generation is the process of attracting people who are interested in your product or service and then capturing their contact details so they can flow through a your sales pipeline.

A high performing lead generation strategy will keep your sales funnel full of potential customers, allowing your sales team to build more relationships and convert more prospects into customers.

Here are the key ingredients you need to build a high converting sales funnel for your paid ad campaigns.

1. Know Your Audience
   Do your research and have a deep understanding of your target audience. When you understand your audience you can craft content that speaks directly directly their pain points and desires.

   
   

2. Target effectively
   Are your customers actively searching for what you offer or do you need to educate them about your product or service? Use your research to identify the platforms your prospects are using to target them effectively.

   
   

3. Creating Engaging Content
   Produce engaging content and compelling ad copy thats going to stop the scroll and hold your audiences attention. Video is the most effective so utilise it as much as possible.

   
   

4. Content Funnels
   Tailor your content to speak to people at each stage of the marketing funnel, don’t present a hard sell ad to a cold audience. Design your content to speak to your audience at each stage of the buyers journey.

   
   

5. Call-to-Actions
   Let your customers know what they need to do next, craft simple and compelling CTA’s that guide prospects toward a specific action such as sign up, subscribe or download.

   
   

6. Create Lead Magnets
   A lead magnet is an offer of value such as discounts, eBooks, or free courses, that you give away for free in exchange for prospects contact details.

   
   

7. Implementing Landing Pages
   Landing pages are designed with a single goal in mind – converting visitors into leads. Present concise information, create a compelling call-to-action, easy to use form and minimise navigation options.

   
   

8. Capture details
   Test in feed forms like facebook instant forms, against your landing page to see what will convert the best. A/B test more or less required fields, the easier you make it the more leads you will get or lower quality, the more difficult will result in less high quality leads.

   
   

9. Harnessing Email Marketing
   Your prospects might not be ready to buy from you right away. the best way to stay front of mind when they are ready to buy is via an automated sequence of emails. And the best part, it’s free!

   
   

10. Optimise your campaign
    Use analytic tools to identify successful strategies, and then optimise your lead generation campaign based on the data to maximise the ROI on your campaign.

Building a high performing lead generation strategy will take time to optimise and refine. But once you have nailed the winning formula that drives more high quality leads it can be a total game changer the campaign and have the potential to reshape your entire business.